Since most of the existing IT landscapes in the fashion retail industry by no means adequately support the objectives of an omni-channel strategy, customer centricity or digitalisation in the store, this webinar aims to shows how to set up IT landscapes in a customer- and future-oriented way, enabling to meet today’s consumers expectations, without completely changing the existing IT infrastructure.
Gain valuable insights into how fashion retailers can realise customer-oriented strategies with the introduction of an overall stock view in real-time across all systems.
When customers shop online for clothing, retailers are already offering a lot of value added services because they track and understand consumer's interests as well as those of their peers, know the purchase history and more. In brick-and-mortar stores, the shopper is too often serviced like in the old days. Most of the great data-based services that the brand offers online cannot be experienced in the stores.
This webinar discusses how data-led insights and in-store KPIs are used to strategically redefine the store, to service the shopper on the same level as online retail and additionally are improving operational efficiency with real-time analytics.
In the eCommerce part of the business, there's a lot that's being evaluated and analysed as key performance indicators are needed to manage and control the business and to offer optimal customer service. But what about brick-and-mortar stores? Controlling and managing this important part of the business often relies on a mix of evaluations in Excel and looking at historical data and incomprehensible dashboards, not to mention gut feeling.
Analytics and control are part of the daily business of every web shop specialist. So it's all the more surprising that brick-and-mortar retailers aren't doing the same, especially given that the physical store still delivers most of the revenues, and that their customers' wants and needs, as well as buying behaviours, are basically unknown. How enlightening it would be to actually get an overall picture of a customer's online and offline shopping behaviour.
This webinar discusses how fashion retailers might counter this analytical imbalance between online and offline retailing.
Today's consumers expect a seamless shopping experience across all channels and omni-channel-services that really work. These expectations are too often not met by retailers, leading to customer disappointment and revealing the big gap between marketing promises and the omni-channel reality. In the high competitive fashion industry, the question is no longer whether retailers need to get ready for omni-channel, but when, in order not to lose customers but being able to offer them a positive customer experience across all channels.
This webinar reveals what steps are essential to implement and deliver cost-efficient and successful omni-channel services.
Fashion Retail and RFID are a perfect fit which is proved by many major fashion retail chains that have already moved to in-store RFID with excellent results. RFID makes it possible to easily identify articles and have full merchandise visibility. Successful fashion retailers go one step further and use more of the hidden potential behind real-time article transparency, laying the foundation for overcoming their greatest strategic challenges, among them omni-channel and digitalisation.
This webinar provides insights how international fashion retailers are laying the right foundation for their successful strategies, and how they use RFID as a base to differentiate in the extremely competitive segment of fashion retail.
It is bizarre: Fashion retailers operating in the omni-channel environment evaluate several dashboards daily, which provide detailed information on their web shops. Information on conversion rates, popular cross-selling offers and cart abandonments... There is absolutely nothing which is not evaluated regarding customer behaviour in relation to the product range. However, where the actual sales takes place, namely in the store, almost nothing is being analysed. Although, it is possible to make comparable KPIs measureable.
Find out how to get analytical transparency across all channels, also in the store by watching this webinar.