IoT in Fashion Retail
In the web store, fashion retailers are able to track the purchasing preferences of their customers, as well as how they navigate through the product range, or which articles they are interested in and how long they engage with specific items. All this accumulated data can be evaluated and linked to individual customer and purchasing profiles. As a result, fashion retailers know their customers and are able to address them individually according to their requirements.
And what about the physical stores?
After years of having basically no idea what customers actually want, the Internet of Things now provides the opportunity to gain new in-store insights through data generated by smart objects - e.g. RFID labelled garments - and how shoppers interact with them. Combined with real-time analytics, this newly acquired data allows fashion retailers to learn more about their customers and to consequently improve the customer journey with better services in their physical stores.
We would like to show you how the Internet of Things helps fashion retailers improve business processes, obtain relevant data and information as a basis for decision-making and for providing a better shopping experience for customers.
We'd be happy to take you on a tour of the Intel IoT Ignition Lab in London, where the technology can be witnessed first-hand.