New Collection of KPIs
With an increasing number of collections of ever shorter time intervals, fashion retailers drive an enormous marketing effort to promote the new collections in their stores. As a result, it is only logical to implement the 5 common factors of performance measurement:
Detego provides valuable store KPIs – on a weekly, daily or hourly basis – just whenever information on the relation between customer behaviour and the product range is needed: in the long term, in the medium term or in time before the current campaign period ends.
Fixed RFID readers enable Detego InStore as well as Detego InReports to provide real-time data on the following key insights:
What article combinations are being taken into the fitting room
What articles never make it to the fitting room
To what extent is the new collection well recieved (tried-on) by customers
Where exactly are articles located in the store, in order to eliminate a time-consuming search for an article
In an omni-channel environment, marketing and sales activities in the online shop are analysed with relatively high expenses. Conversion rate, cost-per-order, bounce rate and many other key figures are measured and evaluated regularly. All relates to one overall objective: permanent web-shop optimisation for more targeted offers and better Service.
Learn how to transform your bricks and mortar stores into digital hubs of real-time actionable data that will drive your revenues and efficiencies up. Allowing you to optimise your processes, campaigns and store activities through predefined KPIs.