Omni-channel is currently the biggest challenge that the fashion retail industry faces. According to a recent study, more than two thirds of customers long for a consistent shopping experience without any limits, but only 10 percent of fashion retailers can deliver on these expectations. Too often, online retail is seen as a rival to the physical stores. Customers, however, request a genuine link between online channels and brick-and-mortar stores, for click-and-collect services that work, for fast ship-from-store processes and for a consistent brand and shopping experience.
How can omni-channel work? For retailers and customers?
The requested omnichannel services only work smoothly and efficiently when the right basis exists:
Detego, focusing on fashion retail processes, supports you in laying the basis for successful omni-channel services. Only with a transparent, real-time view on store and online inventories, retailers can deliver on the omni-channel promise and don’t disappoint their customers.
Gain valuable insights into how successful fashion retailers offer the perfect customer service across all channels and how you can lay the foundation for efficient omni-channel retailing.