The modern omni-channel fashion customer enters a brand name store with specific collection of expectations. His or her shopping behaviour is driven by certain ideas about availability, price, quality and service. The retailer can only make sales if all of these expectations are fulfilled, and the research says that there’s only one chance.
There’s a real art to keeping the customer in the store …
Click&collect advertisement vey often proves to be an empty promise. Without knowing, if a certain item is on the sales floor or still in the backroom, sales personnel leave the customer to check in the backroom or aks the Store Manager if the sought-after article is available. All too often this ends with disappointing the customer by saying "No, unfortunately we do not have this article anymore". As a result, the customer leaves and most likely will buy the desired article somewhere else. Locating the article whilst stocktaking is too late.
This is the bitter reality of fashion retail.
Cartons full of merchandise that remain unpacked in the stockroom effect sales in a similarly adverse way to empty shelves. So-called out of stock situations lead to a negative shopping experience. The customer leaves the store and buys from a competitor.
From the delivery of the merchandise to the moving of items between the frontstore and backstore as well as from merchandise presentation on the sales floor to the sale of an item, Detego InStore delivers complete transparency in real-time for every article. Store managers know the availability of articles on item-level - what colours and sizes are available and where they can be found - and all of that at any time.
The software is based on RFID technology and can be seamlessly integrated into the existing IT landscape, ERP system, POS system and retail management system. An electronic anti-theft solution rounds out the offer for the retailer.
As a store manager or merchandise planner, you’ll profit from Detego InStore.
You efficiently avoid out of stock situations, especially during important sales events and campaigns. Detego InStore supports you in the necessary analysis with valuable real-time data for your hourly, weekly and monthly decisions.
Real-time notifications even before gaps in inventory occur.
Detego is the ideal practical tool for merchandise planners. Through the complete transparency provided, it is always clear where the merchandise can be found as well as where items are selling best.
More consistency and transparency in the flow of merchandise.
Uwe Hennig, CEO Detego
Contact us to arrange an individual appointment with one of our experts to gain new insights or request a product demo to learn more about the Detego Suite and how it can benefit your business.
We would be happy to assist you meeting today's and future retail challenges.