This webinar discusses intelligent planograms and how they enable an individual size distribution for fashion retail stores and make sure that products are available on the sales floor in the appropriate sizes.
It provide insights into how the self-learning system adapts to possibly changing conditions and continuously optimises the plan – with a direct impact on the store revenue.
Detailed analysis by retail tech specialists at Detego has confirmed that the average retailer’s data is only about seventy-five percent accurate when it comes to knowing exactly what inventory is actually in stock at any particular time. The problem is often compounded by retailers continually managing stock across multiple channels and increasingly having to stay on top of consumer demands for up-to-the-minute, reliable information. Detego, which has been monitoring its own chatbot service that allows consumers to engage with retailers via their smartphones, found the most common enquiries to be about stock availability. It found data inaccuracies around inventory to be most of an issue in fashion retail where ever shorter product lifecycles, fast turnarounds of stock and multiple style, size and colour combinations can play havoc with the supply chain and in-store operations.
“Customers, above all, want instant and accurate information on product availability,” says Dr. Michael Goller, CTO at Detego. “If you’re shopping for clothes, you want to be sure of getting the exact size and style you’re looking for. But many retailers fall by the wayside here – their systems might tell them that a particular size is available; yet, there’s a one in four chance that this isn’t the case.”
According to Goller, continually relying on manual processes for something as vital to the retail business as stock – usually by shutting up shop once or twice a year for store or warehouse staff to do a stock-take – is madness. And especially given that smart technologies abound, including RFID and mobile devices which ensure continual monitoring and lead to near hundred percent accuracy and operational excellence in the stores.
Research by the University of Parma in Italy has shown consistent sales increases in RFID-managed apparel stores and deduced that “RFID item-level tagging is a powerful tool for improving inventory accuracy, which is a prerequisite for both omni-channel strategies and store floor replenishment from the backroom.”1
Thanks to technology that helps increase the availability of products on the shopfloor – such as using wearable devices that rely on alerts and images to guide staff and speed up the replacement of missing articles and gaps on the shelves – the industry is starting to see a gradual shift towards more connected technologies in retail. IDC Retail Insights predicts that eighty percent of retailers are due to spend on visibility platforms powered by RFID and IoT2 over the next few years.
Detego, market leader in real-time business intelligence for the fashion retail industry, showcases its innovative retail products at Whitebox – a digital experience space for various innovative in-store applications – in Future City Langenfeld. Retailers are introduced to new in-store technologies, test them and exchange their experiences with retail experts. With its innovative and beneficial in-store products, Detego perfectly fits into the concept of the Whitebox where the Detego InStore Lean Edition as well as the Chatbot Detega are showcased.
The Detego InStore Lean Edition meets the demand of the fashion retail industry for a quick-start solution into the digital store. With brick-and-mortar retail being under increasing pressure, innovative technologies play a significant role in regaining its former strength: Customer service that makes the difference – based on extremely high on-shelf availability and data accuracy in terms of inventory. This is possible through fast and accurate stocktakes and automated replenishment processes, bringing long-term benefits to fashion retailers and most importantly, delivers quick results. At Whitebox, fashion retailers have the opportunity to assess the Detego InStore Lean Edition, which is already successfully in use in over a thousand fashion stores.
In addition, visitors can find out more about the Chatbot Detega, the consumer engagement tool that helps increase sales. On request, Detega starts a dialogue on the customers’ smartphone immediately after entering the store, thus elegantly bridging possible waiting times. Consumers are already used to these services thanks to online shopping. The virtual sales assistant gives product recommendations, triggers cross-selling potential and increases retention time in the store. These are all features retailers will need in the future to make sure to keep their customers.
Frank Rehme, initiator of the Whitebox, Future City Langenfeld, wants to present visitors with a selection of innovative in-store systems and to give, in particular smaller retailers, the chance to digitalise their stores easily: “We are delighted to have Detego as a partner as their solutions bring much needed value to retailers quickly without much implementation time. Next to a clear vision for the future of retail, practical as well as result-oriented application of digital technologies are very important to us.”
More information: http://futurecitylangenfeld.de/whitebox/
Detego, a market leader in real-time business intelligence for the fashion retail industry, is releasing its latest whitepaper, providing valuable information on the use of Internet of Things (IoT) in fashion stores. Titled as “The perfect customer relationship – How fashion stores leverage Internet of Things (IoT) technologies to put the customer in focus of all activities “, fashion retailers get a practice-oriented guide that highlights the most important aspects such as: Why should fashion retailers deal with IoT?, What problems could be solved in the stores?, What results can be expected? Retail decision makers need to deal with IoT if increased article availability, exact inventories, interaction with customers and operational excellence in the stores are set as objectives. The 35-page guide sheds light on the triangle of “customer”, “processes in the store” and “deployment of new technologies” and shows how the use of IoT benefits retailers and ultimately the customer. The whitepaper is available for download on the Detego website.
Detego discusses the various IoT technologies as a way for retailers to realize the perfect customer relationship. Based on customer’s needs, the practical tips are divided into 1. Self-service in the store: The customer as the main actor, 2. Brand Ambassador: The customer as influencer, 3. Co-Value Creation: The customer as partner and 4. Predictive Analytics: The Customer as creator of the future. All four subchapters describe what retailers can do to connect with the customer and enable an interaction in the store.
In addition, infrastructural prerequisites such as the optimal process support through IoT technology and in particular support for the sales personnel are discussed. With the help of IoT, retailers and their store personnel gain valuable data that is translated into recommendations for concrete action to take. In addition to the operational excellence in the store, it is primarily about the new shopping experience for the customer. The whitepaper reveals the formula for the perfect customer relationship, based on the right technologies and processes and shows how retailers can apply them to their business.
The one-size-fits-all sales approach is outdated. In the store, intelligent systems are needed to provide the customer with a personalised experience. Key elements for this are individual and personalised recommendations from the current product range and simplified processes that give stores associates more time for the customers.
In this webinar you find out how “Data Driven Empowerment” activates cross-selling potential, increases the number of articles per receipt and finally leads to satisfied customers and happy retailers.
The EuroCIS took place from February 27th to March 1st, 2018 at the exhibition grounds in Düsseldorf, Germany.
With more than 400 exhibitors and 12.000 visitors coming from all around the world, the EuroCIS is an ideal information as well as communication platform for all retail decision-makers. In addition, the latest trends and innovations in the retail sector were presented and could be experienced first-hand.
Detego was exhibiting in hall 9, booth #C03 and provided visitors with information on how to gain analytical insights into store businesses, optimise inventory visibility across all channels in real-time and put omni-channel services on a solid foundation.
Visitors to the Detego booth could interact with the Detego Smart Fitting Room as well as the Chatbot Detega and check out the Detego InStore Lean Edition as live-demos. It was showed how fashion retailers can leverage cross-selling potential as well as how several global fashion brands have successfully adopted the Detego InStore Lean Edition, a quick start solution into the digital store, that is productive within hours and not weeks or months.
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The annual NRF convention and expo “Retail’s BIG Show” was held at the Jacob K. Javits Convention Center in New York City from January 14th – 16 th, 2018. Visitors of the show were treated to innovative insights at the world’s leading trade fair for the retail industry. While concepts were discussed during previous years, specific solutions and their implementation were in focus this year. The overall credo of the event: “reinvent retail”.
Detego presented the latest digital in-store solutions for fashion retailers at booth #2733. This included the Detego InStore Lean Edition, a new mobile solution for retailers, offering fastaccess to the benefits of digital connectivity at low costs, as well as Detega, a chatbot that supports customers throughout their entire shopping journey.
Visitors gained insights into how Detego´s software, which also runs on the SAP Cloud platform, provides intelligent article management and powers a positive in-store consumer experience.
We’ve captured some highlights for you: NRF “Retail’s BIG Show” 2018 Review
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Detego, a market leader in real-time business intelligence for the fashion retail industry, will showcase three of its software solutions at EuroCIS, taking place from February 27th to March 1st 2018 in Düsseldorf, Germany. Visitors to Europe’s leading trade fair for retail technology can experience the Detego Smart Fitting Room, the Chatbot Detega and the Detego InStore Lean Edition as live-demos in hall 9 on booth #C03.
The mobile Detego InStore Lean Edition, a quick-start solution for the digital store, allows fashion retailers to quickly adopt a “smart” replenishment process and carry out “intelligent” stocktakes, by starting small and scaling across the entire store network. Offered as a SaaS (Software-as-a-Service) model with cloud hosting, retailers benefit from high inventory accuracy and consistent article availability at low cost. Detego addresses retail chains, franchisees, as well as brand store owners. A clear path of scaling ensures a rapid deployment and an easy functional extension to the Detego InStore Full Edition.
The fitting room is the most important place in the entire store when it comes to purchase decisions being made. This means that it’s crucial to provide support and additional services for customers. These might include product recommendations, such as matching items available on the sales floor that can be brought directly to the fitting room by sales staff via a “call-to-assist” button. The customer can look up other products, check for availability, reserve articles or have them delivered directly from the store to their home. Links to videos or social media feeds can also help.
In the field of Artificial Intelligence (AI), Detego brings digital support to the store with its Chatbot “Detega©”. The virtual personal assistant accompanies customers throughout their entire shopping experience and provides additional support in the vital decision-making process, such as making product recommendations and earmarking other popular items, bestsellers, discounted articles or product variants.
The AI capabilities are not just limited to the chatbot itself, but also work continually in the background by communicating with other systems in the store. The chatbot checks the actual availability of articles and compiles data about customer types and their preferred article combinations and choices. As a result, recommendations become more meaningful and personal and only articles immediately available in the store are recommended. This makes the chatbot a reliable sales assistant and tool that customers will use again due to a positive shopping experience. The chatbot can even continue to interact with the consumer after leaving the store and inform them about new offers, or reserve articles in a preferred store.
“We want to introduce fashion retailers to solutions that support them in their daily challenges,” says Dr. Michael Goller, CTO at Detego. “We can show how fashion retailers can positively influence buying decisions and how a chatbot helps in the sales process, as well as witness how several global fashion brands have successfully adopted the Detego InStore Lean Edition.”
Retail software vendor, Detego, will be showcasing its latest digital in-store solutions for retailers at NRF, the world’s largest retail industry show on January 14-16 in New York, as a co-exhibitor on SAP´s booth # 2733. These include a new mobile solution for retailers, offering faster and cheaper access to the benefits of digital connectivity, as well as Detega, a new chatbot that supports customers throughout their entire shopping experience.
Detego’s software, in combination with tiny radio-frequency identity (RFID) tags on every item, makes it easier for retailers to boost inventory accuracy and on-shelf availability to levels consistently above 98 percent – a huge increment compared to the industry average of 75 percent. While Detego’s chatbot opens up the entire store chain and digital catalogue to consumers.
Detego says that it has decided to release a leaner version of its full product suite so that retailers can quickly experience the advantages of RFID-enabled merchandise management, which include reducing the number of markdowns and fewer gaps on shelves.
“The launch of Detego’s InStore Lean Edition provides a quick-start solution that’s productive within hours, not weeks or months, without the complexities typical of most IT implementations,” says Detego’s CTO, Michael Goller. “Fully hosted and managed in the cloud, it is being targeted at retail chains, pop-up stores, franchisees and brand store owners who want to benefit from modern in-store technologies without the need to invest in fully fledged, large-scale IT projects.”
The new software is highly modular and scalable, meaning that retailers can start with just a few stores and scale to hundreds or even thousands within a short period of time. Additional features can be added at later time, including retail analytics, omni-channel services such as “click&collect”, and other consumer engagement and supply chain applications.
The fully hosted and managed SaaS (software-as-a-service) offering that runs on SAP’s Cloud Platform enables retailers to seamlessly integrate systems across various applications. The combination of the SAP Cloud Platform and the analytics and merchandise software from Detego provides the basis for customer-centric processes and services, as well as real-time applications in omni-channel retailing. In the light of ongoing consolidations within retail chains, this gives fashion retailers a competitive advantage and differentiating element for their brick & mortar stores.
Detego’s new chatbot can be used at any time on a customer’s smartphone to help provide more pertinent product information or recommendations, based on real-time data on actual availability and customer preferences. The built-in machine-learning and artificial intelligence (AI) capabilities adapt to the ever changing dynamics of fashion retail, which means that results get better and better over time.
Due to lack of an overall stock view, retailers and in particular, their sales personnel are not able to provide customers with reliable information e.g. on article availability. This results in disappointed customers who eventually buy somewhere else, which in turn leads to an enormous loss of revenues for retailers.
Get new insights on how a single stock view significantly changes the fashion retail industry and what positive effects come with it.