Detego, the leader in business intelligence for fashion retailers, showed the great and the good of the UK’s retail industry a vision of the future in association with Marks and Spencer, Intel, Impinj and noted futurologist Patrick Dixon.
On Tuesday 8th this week Detego and partners presented a vision of a consumer-centric, emotionally engaged retail future to an audience of retail insiders at the Advantage Austria in London. Attendees learnt how a foundation for meeting the expectations of shoppers, especially millennials, is borne by emotional connection and satisfaction delivered by integrated retail services.
Detego, the fashion business intelligence provider, assembled leading speakers to demonstrate how traditional ‘bricks and mortar’ retailers can gain back sales from online competitors and build efficient omni-channel retailing without upsetting their existing infrastructure. The key is to integrate and add intelligence to pivot existing services by better stock control and awareness – and therefore the use of staff.
Patrick Dixon, Futurist, kicked off the event with a talk entitled ‘How to create customer magic’. Patrick promoted emotional engagement through satisfaction as the key driver, making a case against the customer frustrations that retailers must overcome.
He was followed by Richard Jenkins, Head of RFID Strategic Development at Marks and Spencer, presenting ‘The Future Today – RFID @ Marks & Spencer’. Richard’s case study shared insights based on learnings over 11 years using tagging technology to boost intelligence in hundreds of stores. Richard explained the project’s primary use cases: Improving inventory accuracy; reducing out of stock lines; increasing on floor availability; loss prevention. Additionally, benefits were delivered for Marks and Spencer in: Cycle counting strategies; conversion; enhanced customer experience, e.g. within fitting rooms; and the chain’s omni-channel strategy.
Goetz Pfeifferling, Sr. Director of Business Development, Global Retail at Impinj, shared insights from a case study of the joint Detego-Impinj project with the brand G-Star in a New York franchise store, ‘Full automated in-store inventory visibility’ explaining how to maximise time spent on the shop floor with customers with greater stock intelligence. Impinj’s hands-free ceiling reader system combined with Detego’s software products for real-time analytics and item level visibility deliver the G-Star franchisee complete transparency of their in-store business in real-time, enabling exceptional customer experience and product availability.
Wrapping up the event with ‘Intel in retail – enabling the ‘big pivot’’ was Matthew Ward, EMEA Retail Enabling Manager at Intel Corporation. Matthew’s core theme was that ‘the insights ‘kings’ will win’. Well-known disruptors ranging from the growth of e-commerce, cross channel behaviour, and mobile and 10-screen life, have all fundamentally changed retail delivery. No facet of omni-channel service has remained the same, and the traditional ‘4 Ps’ have become commoditised. Leaders have used data-led insights to strategically redefine the store and massively shift brand trust as all retailers discover that the old rules no longer apply.
Finally, Uwe Hennig, CEO, Detego, sharing his ‘Actionable Insights – In-store analytics makes the store shopper visible’ tying the speakers’ themes together. Attendees were able to change the way they view the entire retail supply chain, from distribution centres via the shop floor into the hands of shoppers and learnt invaluable techniques to future-proof their businesses.
Uwe Hennig, CEO at Detego, explained, “Consumer expectations and desires have sky-rocketed and few retailers have been able to adapt to really wow consumers and keep up with tech-driven service expectations. We aim to show how fashion retailers can lead the whole retail sector in operational excellence and customer enchantment.”
On March 8th, 2016 Detego hosted the event “Exposing the Future of Retail” in the premises of the Advantage Austria in London. In association with Marks & Spencer, Intel, Impinj and noted futurologist Patrick Dixon a vision of the future was demonstrated to a selected group of UK’s retail industry.
Detego and partners presented how traditional ‘bricks and mortar’ retailers can gain back sales from online competitors and build efficient omni-channel retailing without upsetting their existing infrastructure. The key is to integrate and add intelligence to pivot existing services by better stock control and awareness – and therefore the use of staff.
Attendees were able to change the way they view the entire retail supply chain, from distribution centres via the shop floor into the hands of shoppers and learnt invaluable techniques to future-proof their businesses.
From February 23rd–25th, 2016 Detego was attending this year’s EuroCIS – Europe’s leading Trade Fair for Retail Technology. 400 exhibitors from 29 countries were demonstrating their retail solutions and let visitors benefit from a professional exchange on top-level.
Detego addressed the future of fashion retail and revealed how the right basis for the successful implementation of digital strategies using real-time analysis and article transparency helps to overcome competition in the long run. Innovative fashion retailers already use the potential of real-time article transparency and thus lay the foundation for their strategic challenges especially regarding digitalisation and omni-channel.
Further practical implementation ideas for the digital future in fashion retail were provided by Uwe Hennig, CEO at Detego with his presentation „Everyone claims Omni-channel but no one is really doing it – How marketing budgets ruin the supply chain“ at the Omni-channel Forum.
Detego and the Styrian Business Promotion Agency, SFG, have jointly invited to an Open Day at the Detego premises in Graz on January 20th, 2016. More than 70 people from local politics, industry as well as universities followed the invitation to join the event, which was opened by Dr. Christian Buchmann, a member of the Styrian government.
The guests of the event enjoyed presentations by NXP Semiconductors and Detego and gained insights into how Styrian RFID and Detego’s software provide a strategic advantage for international fashion retailers. Detego assists international fashion brands and department stores to master their challenges and the structural changes of the fashion industry through Detego’s tailored products, comprehensive retail expertise and high innovational strength.
The event provided a great networking opportunity.
On Sunday, January 17th, 2016, the doors of the G-Star RAW store on Broadway in New York City were opened for invited guests for a private tour. International guests made use of the great opportunity to gain insights into one of the newest and most advanced retail experiences.
The G-Star RAW store of franchisee Denimwall is the first store with a truly live, fully integrated business intelligence end-to-end solution with hands-free infrastructure in fashion retail. Based on Detego’s software for real-time analytics and article visibility using the Impinj platform including fixed gateway infrastructure, visitors witnessed real-time stock transparency without human intervention.
The private tour allowed guests to fully engage with the technologies and experience firsthand the level of customer service that has made this store so successful.
Detego, the leader in business intelligence for fashion retailers and its partner RIoT Insight, an independent solution provider of innovative, practical, complete and integrated best in class RFID and IoT solutions announced today that they have realized the first fully integrated end-to-end solution with fixed RFID reader infrastructure in fashion retail at a New York City G-STAR RAW store owned by Denimwall Inc.
Impinj’s hands-free ceiling reader system combined with Detego’s software products for real-time analytics and item level visibility and RIoT’s BYOD mobile apps are seamlessly integrated with Denimwall’s existing retail system to deliver Denimwall complete transparency of their in-store business in real-time enabling exceptional customer experience by product availability.
G-Star RAW is a designer clothing company with 400 stores globally. North American G-Star franchisee Denimwall Inc., owner of the Union Square store and six other locations, was looking for a true hassle-free end-to-end solution for article visibility to establish a high level of stock accuracy in the store in order to offer best in class product availability and the best possible shopping experience for their customers and to prepare for omni-channel retail.
The integrated RAIN RFID solution uses the Impinj platform including ItemSense software and xArray gateways for “hands-free” infrastructure, and delivers item-level visibility and in-store analytics with Detego InStore and RIoT mobile apps. It allows Denimwall Inc. to automatically collect data about their merchandise, providing accurate inventory information and real-time transparency – all hands-free, without human intervention. Based on perpetual inventory feeds, out-of-stock situations are automatically detected and mitigated by means of an optimized replenishment process leading to a consistently high on-floor availability. The real-time, item-level transparency also enables Denimwall Inc. to better fulfill orders for click & collect. Manual administrative processes are reduced to a minimum, giving the sales personnel the time to engage with the customer in order to provide an improved customer experience.
Based on RIoTs deep fashion retail and retail systems experience coupled with Detego´s proven software suite for business intelligence which is on the edge of technological advances also in terms of hands-free infrastructure, the solution was deployed in a very short time frame. The fast implementation and deployment was underpinned by a lean and agile approach to immediately realize the aimed business benefits for Denimwall Inc.
“Our primary objective was to significantly increase inventory accuracy to enable an exceptional in-store omni-channel customer experience”, stated Craig Leonard, Denimwall CEO. “Our goal was to automatically achieve 98%+ item level accuracy and we are achieving that and more. The increased accuracy has also other major benefits including significantly improving our on-shelf product availability by empowering our brand ambassadors with a BYOD smartphone app advising them in real-time of items needing replenishment; alerting them to potential theft, enabling
them to scan an item and pull up live in-store availability and more. Another impressive benefit has been significantly faster POS checkout”, said Leonard.
Shayni Rae, Denimwall, Director Store Operations added, “With the Detego, Impinj, RIoT system, we have the ability to remotely monitor sales floor replenishment time and loss prevention performance across our network of stores.”
“The benefits of the store pilot have exceeded our expectations and we are now looking to expand it to our other locations”, concluded Craig Leonard.
RIoT, Detego and Impinj will be hosting store tours of the live system for interested retailers during this year’s NRF Big Show Jan 17-19 in NYC, NY. If you would like to join the G-Star store tour please contact Detego: events@detego.com
Enso Detego, the leader in business intelligence for fashion retailers, today welcomes two new members to its advisory board: Steve Gray and Torsten Strauch.
Steve Gray, an experienced CEO within FMCG, retail and marketing services, joins as a non-executive director. Gray brings knowledge of customer loyalty and CRM systems in the retailer sector. His experience will enable Detego to further develop its consumer engagement strategy.
Torsten Strauch, senior VP Retail at Smartrac Technology, based in Cologne, also joins as a non-executive director this month. Torsten has over 10 years’ experience in radio frequency identification (RFID) technology. Detego will benefit from Strauch’s knowledge in new technologies as the business continues to develop through technology innovation.
Uwe Hennig, CEO, Detego, explained, “Torsten and Steve bring additional skills and experiences to the Detego team. They will boost our ability to enable efficient omnichannel and customer experience applications for fashion retailers.”
Gray played a leading role in the success of dunnhumby, working with Tesco, Kroger and their key suppliers. He repeated this with emnos, working with Carrefour, Metro, Morrisons, Waitrose, British Gas, BP, Camelot and BA/Air Miles.
Strauch comes to Detego with a background at Smartrac Technology, Checkpoint Systems and Intermec by Honeywell. He brings a wealth of experience in the development of strategic RFID adoption programs in retail and in driving a product road map and development in cooperation with R&D.
Detego, software vendor for real-time store analysis and article transparency in fashion retailing, has selected the digital future in textile retail and the motto “Follow your retail future” as their central theme for the EuroCIS 2016 which runs from February 23rd to 25th (hall 9, booth C03). Better connecting the customer to the store and the brand, including all the technical implementation possibilities, are the focal points in the process. To this end, the Austrian company presents the products of their Detego Suite 4.1 which consist of Detego InStore for real-time article transparency in the store and stockroom, Detego InWarehoue for inventory transparency at the item level in the central warehouse as well as the store analysis and oversight product Detego InReports. Detego InStore prevents “out of stock” situations, ensuring optimal merchandise presentation and article availability on the sales floor. It delivers comprehensive analysis and reporting functionality that covers the inventory situation in real-time in a way that is unrivalled both for the store manager and the category manager as well as top management. With the suite of products, Detego supports the omni-channel strategies of the textile retailer and ensures an integral shopping experience for consumers over all channels. The software from Detego complements managed services like software as a service (SaaS) along with various financing models.
Data Analysis as a Basis for Strategic Decision Making for Retailers
In-store analytics is key in proactive store management. Only retailers who leave nothing to chance can be successful. Sales that took place in the previous year or overall size distribution for all stores that is based on historical values can run contrary to reality. Access to real-time data that provides an overview of inventory currently in stock is a prerequisite for taking effective action. For this reason, the issue of data analysis and its practical interpretation is becoming more and more important as the basis for making decisions in terms of retail strategies. The use of the products from Detego provides a reliable overview of the inventory situation. Retailers can control stock in a targeted way, sending the merchandise to the place where it’s in demand. Moreover, Detego is working together with customers and retailing experts in its own Future Think Tanks to come up with imaginative ideas and strategies, for example big data follow in fashion retail, that can be practically applied in order to provide improved customer service.
Fashion Future Store
The technological foundation that Detego provides likewise makes it possible for brand name manufacturers to offer the customer a unique shopping experience that moves in the direction of future stores via pop-up stores or a more purist style of merchandise presentation in a showroom, as well as trying articles on virtually using a “magic mirror”.
“The digital future of your stores is huge for retail. The large fashion distributors are looking to fascinating technologies like the magic mirror for their customers. At the same time, decisions are increasingly being made on the basis of in-store analytic data. At the trade show we will show retailers how they can optimally prepare their stores for the digital future in order to be successful over the long-term,” declares Uwe Henning, CEO of Enso Detego GmbH.
Intelligent article management software Detego has today released a real-time analysis tool for fashion retailers—Detego InReports. This tool brings a new analysis platform that can coordinate the demands of the sales floor and logistics chain, helping retailers access current information such as the merchandise inventory and availability of items on the sales floor.
With bricks-and-mortar fashion retailers competing with online stores, retailers are forced to keep up with the pace set by customers, which means that product line management is essential. Detego recognises that the multi-channel strategy necessitates transparency, targeted merchandise distribution and increased merchandise availability, and is able to solve these issues using their new InReports technology.
Michael Goller PhD, CTO of Detego notes: “We developed Detego InReports as a tool for our customers so they can be better equipped for the ever more dynamic market and the growing demands of it. More than anything else, retailers with a network of several hundred stores need transparency and data that they can depend on in order to be able to react quickly. Detego InReports enables retailers to have this information at their fingertips”.
Increase Sales, Reduce Inventory, Manage Stores
Detego InReports analyses the crucial key performance indicators of individual locations, including merchandise inventory and availability, in addition to the time spent on the sales floor), making it possible to effectively assess and analyse the performance of individual stores. The high quality of the information on hand allows for more precise management of the flow of merchandise, as well as a reduction in the in-stock inventory kept available in all channels and loss prevention. This results in a simpler way to better adapt what is on offer to customers, and subsequently improving the profitability of stores. Detego offers textile retailers a faster way to react to market changes and trends that is based on overall inventory transparency, which translates to increased merchandise turnover and sales volume.
London UK & Graz, Austria: Today Enso Detego GmbH (Detego) launched its UK operations. The fast-growing business, headquartered in Graz, Austria, is now bringing its data backbone for the fashion industry to UK businesses. Detego enables efficient omnichannel and customer experience applications that enable stores to compete with internet businesses.
Detego is actively looking for business partners seeking to drive greater brand value for their retail clients.
Detego launched its brand in 2011 and in the time since has worked with a veritable ‘who’s who’ of central European retail and clothing, fashion and retail brands. The business has operations in Austria, Germany and Switzerland, plus channel partners in France, Italy and Benelux but has now set up an operating base for the UK market in London.
Uwe Hennig, CEO of Detego, said: “The UK is a huge retail market within Europe – with London in particular a shopping magnet for the whole country. Bricks and mortar stores have been fighting a battle with nimble online retailers with one arm tied behind their backs. Detego’s solutions allow retailers to unleash their full potential by using intelligent article management across their whole supply chain.”
Detego solves the pain points of fashion retailers by providing full article transparency. This allows store and stock managers to keep customers in the store, have more time for the customer, not disappointing customers with misplaced or missing stock and keeping multi-channel promises (e.g. click and reserve). Retailers find an increased purchase volume per shopper, a reduction in check-out time, reduced inventory-taking efforts as well as reduced return handling logistics.
A leading UK national department store chain commented: “Store-level analytics is a technology that holds the promise stopping the UK ‘death of the high street’ trend. Bricks and mortar stores have generally not kept pace with online rivals or connected their online and physical assets as well. Solutions that solve the challenges of high street stores revolve around intelligence and interconnectivity, and this is why we are currently working with Detego.”
Detego’s retail business intelligence solutions allows businesses to increase their brand’s value via: mobile, actionable in-store analytics, merchandise management, product performance, inventory automation, supplier performance, enterprise-wide reporting, loss prevention, brand protection, increased sales, reduced markdowns, customer loyalty and supply chain control.