Why should fashion retailers deal with IoT? What problems could be solved in the stores? What results can be expected? As a retail decision maker you need to deal with IoT if increased article availability, exact inventories, interaction with customers and operational excellence in your stores are set as objectives. This practice-oriented guide sheds light on the triangle of “customer”, “processes in the store” and “deployment of new technologies” and shows how the use of IoT benefits retailers and ultimately the customer. The whitepaper reveals the formula for the perfect customer relationship, based on the right technologies and processes and shows how retailers can apply them to their business.
The implementation of an omni-channel strategy is a major undertaking. Regardless of whether your company is just at the starting point, in the middle of the project implementation, or already in a more advanced stage, if the foundation for omni-channel retailing is not well laid, the project is doomed to fail. This whitepaper provides 5-basics-checks for the fundamentals of efficient omni-channel retailing. It helps to build a solid foundation for a successful implementation of omni-channel retailing – regardless of the stage your company has already reached in the realisation of its omni-channel strategy. It is aimed to reach practitioners responsible for the omni-channel initiative and therefore those with clear expectations on the cost-benefit aspects of any omni-channel investment. It provides C-levels, Omni-channel-, eCommerce- and Marketing Executives with reflective and feasible recommendations for actions to take for more efficient omni-channel retailing. The Whitepaper focuses on the following omni-channel-services, expected by consumers: availability checks, click & collect, ship-from-store, return-to-store and instore-ordering.