Detego develops and distributes highly innovative software products for the fashion retail industry. The company was founded in 2011 and is headquartered in London/UK, with offices in Graz/Austria. Detego’s software suite that provides real-time analytics and merchandise visibility on item-level, enables fashion retailers a digital transformation without the need to replace their existing technology stack. Bridging the gap between online and offline allows retailers to leverage one of their greatest investment, their brick and mortar stores, transforming them into digital hubs. Providing real-time actionable in-store insights, Detego enables its customers to understand their shoppers’ behaviour and how they move and interact with items inside the stores. Detego brings the same level of analytics and insights into the stores that retailers already have in their web shop. Delivering new store KPIs, such as fitting room conversion rate, abandonment in the fitting room, effectiveness of marketing campaigns etc., Detego enables fashion retailers to optimise processes, campaigns and store activities.
The company’s modular SaaS (Software-as-a-Service) based Detego Suite is comprised of Detego InStore, Detego InWarehouse, Detego InReports and and Detego InChannels. Detego InStore provides real-time article visibility on item-level for the store and stockroom and thereby increases on-shelf-availability. Detego InWarehouse delivers inventory visibility in the central warehouse and over the entire supply chain. Real-time data analytics are translated into graphically appealing dashboards by Detego InReports, providing actionable insights and very clear and easy-to-use operational recommendations that enable better decisions. Detego InChannels actively support retailers in their consumer engagement strategies.
Detego supports brick and mortar textile retailers of different kind, from the “fast-fashion” segment to the luxury sector. Inventory accuracy – knowing where every article is at any moment in time – and optimized processes reduce the administrational effort and enable the store staff to spend more time with the customer. Having reliable information in real-time, store personnel are able to provide customers up to date information and sell more. Permanently available analysis of e.g. the sales figures of the latest collection, fitting room conversion rate, and store-to-store performance enable the Merchandise Planner to optimise the management of the product assortment and the Marketing Officer to better understand the effectiveness of each campaign in real-time. Consumer behavior insights and merchandise availability enable the fashion retailer to offer the right products to customers and decrease markdowns. Connecting the e-commerce business to all physical stores via real-time article visibility on item-level over all channels, including franchise and wholesale, enables an efficient omni-channel retailing. Detego provides fashion retailers the level of digitisation that increases sales, minimises process-related costs and future-proofs their business.
As part of its expansion strategy, Detego is opening new offices and is seeking to develop a strong European network of partners to enhance Detego’s market offering, bring additional value to customers and widen its reach.