Detego InStore Full Edition
Keep the customer in the store!
The modern omni-channel fashion customer enters a brand store with specific expectations. His or her shopping behaviour is driven by certain ideas about service, availability, price and quality. The retailer can only make sales if all of these expectations are fulfilled, and the research says that there’s only one chance.
Perfect service is the real art of keeping the customer in the store.
Reality in fashion retailing
Click&collect advertisement very often proves to be an empty promise. Without knowing, if a certain item is on the sales floor or still in the backroom, sales personnel leave the customer to check in the backroom or ask the store manager if the sought-after article is available. All too often this ends with disappointing the customer by saying “No, unfortunately we do not have this article anymore”. As a result, the customer leaves and most likely will buy the desired article somewhere else. Locating the article whilst stocktaking is too late.
This is the bitter reality of fashion retail.
Only visible articles can be sold
Cartons full of merchandise that remain unpacked in the backroom effect sales in a similarly adverse way to empty shelves. Out-of-stock situations lead to a negative shopping experience. The customer leaves the store and buys from a competitor.
Detego InStore for real-time article transparency
From the delivery of the merchandise to moving of items between the sales floor and backstore as well as from merchandise presentation on the sales floor to the sale of an item, the Detego InStore Full Edition delivers complete transparency in real-time – of every item and in every single store. Store managers know the availability of articles on item-level – what colours and sizes are available and where they can be found – and all of that at any time.
The software is based on RFID technology and can be seamlessly integrated into the existing IT landscape such as ERP- , POS- and retail management systems. An electronic anti-theft solution complements the comprehensive offer for the retailer.
Free choice during deployment
With the Detego InStore Full Edition you have the choice between different deployment models.
This way, you retain the greatest flexibility and transparency at a monthly fee. In order to make the administrative process and controlling as easy as possible, we distinguish between small, medium and large stores and calculate the monthly fee accordingly.
Detego InStore Full Edition from the perspective of …
As a store manager or merchandise planner, you’ll profit from Detego InStore Full Edition.
You manage your store using these KPIs:
- Inventory accuracy
- Article availability, replenishment sales floor/backstore
- Age structure of inventory
You efficiently avoid out of stock situations, especially during important sales events and campaigns. Detego InStore supports you in the necessary analysis with valuable real-time data for your hourly, weekly and monthly decisions. The sales personnel on the sales floor is able to provide customers with reliable information on article availability and engages with the customer, rather than spending valuable time with administrative tasks.
Real-time notifications even before gaps in inventory occur.
- Automatic restocking process
- Real-time information about merchandise movement in the store
- Time that merchandise has been on the sales floor
- Regular taking of inventory in a few minutes instead of once per year
You manage your store using these KPIs:
- Optimal merchandise presentation
- Campaign set up according to the merchandise plan
- Discover fast movers and slow movers
Detego is the ideal practical tool for merchandise planners. Through the complete transparency provided, it is always clear where the merchandise can be found as well as where items are selling best.
More consistency and transparency in the flow of merchandise.
- Import of merchandise plans and real-time performance measurements
- Aging structure of the merchandise on the sales floor
“Nowadays complete transparency in real-time is the only way to take care of customers and ensure their satisfaction and nevertheless handle this in an efficient way. Today no fashion retailer can afford to continue to work inefficiently – the market is already difficult enough.”
Dr. Michael Goller, CTO Detego
Did we spark your interest?
Contact us to arrange an individual appointment with one of our experts to gain new insights, or request a product demo to learn more about the Detego Suite and how it can benefit your business.
We would be happy to assist you meeting todays and future retail challenges.