Detego has already equipped several hundred singlebrand retail vendors with its RFID-based software products to provide greater inventory transparency on the sales floor, in the stockroom and in the central warehouse. With Detego, inventory is tracked at item level Retailers with tagged items are thus positioned to automatically restock articles on the sales floor and provide customers with information about the availability of a desired piece of clothing in realtime. Detego thus meets the needs of retailers – increased sales per customer in the store along with the enhancement of customer loyalty. The company’s intelligent article managementsoftware, Detego Suite 4.1, with its descriptive reports and useful dashboards, provides category managers and store managers as well as top management responsible for turnover with an important reporting and management tool. Thedynamically growing Austrian company is focused on increasing fashion industry sales in Germany, Austria, Switzerland, and beyond. As part of this aim, the company is relaunching its website. Visitors to the internet platform can access an in-depth video presentation about how the Detego Suite works in real world applications and the positive impacts on sales that Detego can deliver to individual stores. In addition, visitors to the site will find information on our references, press coverage and careers with Detego as well as all the details of our presence on social media. To go along with our aim to grow internationally, the addition of more languages is planned in order to supplement the currently available English and German language content.

Enso Detego GmbH (now Detego), a leader in intelligent article management solutions for the fashion industry, has just launched a complete rebrand of its company, including company name, logo, website and corporate video. Having built a strong reputation in the fashion industry over the last 30 months, Enso Detego has redefined its brand to emphasize how its software can give retailers a 360-degree view of their business.

Over time, Detego has acquired deep insight into the digital future of the fashion retail world, and anticipates trends before they happen. Based on this expertise, Detego’s specialists revise every project with the customer to create a solution to fit their specific needs, either using modular solutions or breaking new ground with ‘fashion forward’ perspectives.

“The fashion retail industry has become a highly competitive environment in which long-term brand loyalty is achieved by creating a differentiated customer experience. Detego has not only understood the digital challenges that the world of fashion is facing, but has the tools to master them. A perfect consumer experience in omnichannel retailing can only be created with full supply chain visibility,” says Uwe Hennig, newly appointed CEO of Detego.

Detego’s exciting rebranding campaign is part of a successful repositioning that it has completed over the last 30 months. To take the company to the next level of growth, supply chain management expert Uwe Hennig has been appointed as CEO. With his help, Detego’s product portfolio for the fashion industry is undergoing an accelerated evolution.

Read more about it in Detego’s white paper on how business intelligence is the key to making a brand ‘fashion forward’.

EuroCIS and RBTE preview
The first public appearances of Detego’s new company outfit will be at EuroCIS in Düsseldorf, February 24-26, 2015, and at RBTE in London, March 10-11, 2015.

Detego’s team will demonstrate a first taste of compelling new functions that enable businesses to speed up and reorganize time-consuming processes with intelligent article management systems.

Enso Detego GmbH, a leader in RFID software products and solutions for the fashion industry, announced today that it has appointed Uwe Hennig as its new CEO.

Hennig takes office as the new CEO effective today. He joins from supply chain specialist Zetes Industries SA, where he successfully grew the German business unit to its current revenue of €25 million.

After a successful repositioning of Enso Detego over the last 30 months, the company’s previous CEO, Ewald Braith, has decided to step down to focus his attention on his current directorships and new engagements with Enso Ventures.

During his leadership, Braith refocused the company to become a leading provider of RFID software solutions for fashion retailers in Europe.

Nikolay Danilov, Chairman of Detego and founder of Enso Ventures commented: “Mr Braith has rejuvenated and refocused our business during his time in charge. We are looking forward to continuing to work with him, and to welcoming him to the board of our portfolio company Cambridge Nanotherm Limited.”

Hennig has previously also held senior positions at Getac Technology, Intermec Technologies, and Apriso. He has 20 years experience in driving efficiency in supply chain management, and strong expertise in relevant technologies.

Enso Detego GmbH, a leader in RFID software products and solutions for the fashion industry, has ushered in a new era for fashion retail by successfully implementing a full end-to-end RFID inventory management solution at Marc O’Polo’s 86 stores across Germany, Belgium, Sweden, Poland, the Netherlands and France.

As one of the pioneers, Marc O’Polo decided to integrate RFID technology throughout their entire supply chain, with the goal to increase its operational efficiency. This has further added value to their brand as now customer service in their stores has reached an entirely new dimension. The premium casual fashion brand from Stephanskirchen, Germany, was quick to realise that Enso Detego would be the right partner.

Enso Detego’s solution is not only been beneficial to Marc O’Polo’s logistics, but has its biggest impact on processes covering the shop floors. The monitoring of the flow of stock on their retail spaces means that the availability of goods has improved. Detego® SUITE 4.0, the business intelligence tool, manages all collected data and produces real time and item level transparency. Marc O’Polo has now easy access to information that is boosting their operational efficiency.

“The tagging of articles with RFID labels has improved the efficiency of our logistical processes and has made the flow of goods throughout the supply chain more transparent – as a consequence, we can now intensify our focus on our customers, enhance conversion rates and boost our sales,” said Alexander Gedat, CEO, Marc O‘Polo.

“The implementation of the Marc O’Polo RFID project was a total success. It clearly shows that retail is ready to face the digital transformation challenges and that we are a committed and sustainable partner to do it with.” said Ewald Braith, CEO, Enso Detego GmbH.

Enso Detego was responsible for the overall execution of the Marc O’Polo RFID project, in cooperation with a group of expert partners.

Enso Detego GmbH, a leader in RFID software products for the fashion industry, demonstrates its solutions for increasing process efficiency at the newly opened GS1 Knowledge Center in Cologne. The global non-profit association GS1 is dedicated to the design and implementation of global standards to improve supply and demand chains and devoted to leading the development of RFID.

By means of the modern Fashion Live! store concept, Enso Detego demonstrates the role that effective inventory management plays in enhancing the profitability of retailers. Visitors can see how mobile stock-taking provides a simple and fast method for controlling inventory and improving item availability. Item searching makes merchandise misplacement and inaccuracies a thing of the past, while accurate and up-to-date inventory data optimises merchandise visibility and enhances the shopping experience.

Enso Detego’s Head of Sales Tom Vieweger says, “GS1 Germany’s Knowledge Center provides us with an excellent platform to show how our solution meets the requirements necessitated by today’s multichannel business models”.

GS1 Germany has invested 7.5 Million Euro to build a new Knowledge Center covering an area of 2,500 m2 at their headquarters in Cologne. A new multimedia system, modern conferencing technologies and innovative Creative Lab reinforce the position of the GS1 Germany Knowledge Center as the primary address for education, business networking and events.