What fashion retailers need for their digital and omni-channel strategies
Follow Your Future – Your Customer Will Get There Faster than You Think.
In retail, it’s no longer just about the product, but rather about satisfying customers’ expectations. Of course, the design and quality of garments still play an important role when it comes to making profits in fashion retail, however, the way sales takes place today, and more importantly in the future, is much more crucial. Is your store ready for the “digital future”?
From fashion store to digital showroom in 10 steps
Transform your store to provide an incomparable new shopping experience.
There are shops where you don’t just buy clothes, there you can really experience fashion. More and more fashion companies are putting their brand on stage, celebrating it so customer can experience the brand with all of their senses. Nothing is left to chance – a visit to the store becomes an experience that leaves a long-lasting impression. The digital evolution of the store is the most important factor for successful stores of the future. Here’s what you have to do as a fashion retailer in order to strategically set up your stores for digitalisation.
Flexible renting instead of buying
When renting is more attractive than buying.
Imagine you could simply rent what you need to invest in customer satisfaction instead of buying:
- In-store software for your branch network
- Mobile hardware for article scanning
- RFID readers (Fixed Reader Infrastructure)
- Smart Fitting Room technology
- Black Friday infrastructure (temporary)
- Updates and service
You would have the flexibility to quickly “connect” a complete in-store solution for a newly opened store, or if you have to close down a store, “disconnect” it quickly without any long-term related costs. Detego is offering all of that for a monthly subscription fee, rather than large upfront investment.
Only real-time data leads to the right decisions
Analyse. Decide. Lead.
The right article, at the right place with real-time data. Anyone who works in the retail fashion industry should be confident in their style and fashion conscious. Nevertheless, people responsible for the store and likewise those responsible for the entire network of stores need to bring an entirely additional skillset to the table.
They have to be able to make the right decisions in managing either a single store or several hundred stores. How to make decisions based on reliable data can be read here.
How you retain customers in the store
The art of retaining customers in the store.
Customers are lost with just one single click, if the service in the web shop is not satisfying. That can happen just as fast in the brick-and-mortar store. Gain insights on how to avoid these crucial mistakes.
Getting the merchandise to where it’s needed most
Just a moment, I have to check…
Making a great shopping experience can happen in seconds, but can also fail just as quickly. The customer who is ready to buy a desired article is often left standing in the aisle, being asked by the shop assistant to wait. He goes off to search for the article in the stockroom, perhaps call another location or check with the manager. If the article cannot be found, the sales interaction usually comes to an end with something like “Sorry, we don’t have it.” How to avoid so-called no-sales and get the right article, at the right place at the right time can be read here.