Omni-Channel: From Myth to Master Plan

Today’s consumers expect a seamless shopping experience across all channels and omni-channel-services that really work. These expectations are too often not met by retailers, leading to customer disappointment and revealing the big gap between marketing promises and the omni-channel reality. In the high competitive fashion industry, the question is no longer whether retailers need to get ready for omni-channel, but when, in order not to lose customers but being able to offer them a positive customer experience across all channels.

This webinar reveals what steps are essential to implement and deliver cost-efficient and successful omni-channel services.