A case study about Reiss' UK roll-out of RFID with Detego

Reiss and Detego: Setting the Foundations for Excellence

Summary of Reiss and Detego’s UK project

 

Luxury high-street brand, Reiss, has been operating in the UK for almost 50 years with 160 stores globally. Their reputation for quality and service is what sets them apart, and they recognised that in the modern environment, serving their customers to the highest possible standard requires strong digital foundations.

To achieve this, Reiss has initially implemented the Detego platform across its 50 UK stores. Digitising their view of stock as well as increasing their stock accuracy across all stores were priorities, as these would provide an important baseline for future projects as well as allowing them to continue to serve their customers with a high level of service.

The rollout was completed in 8 months and has since seen results of 99% stock accuracy in stores and a consequent 4% uplift in sales.

 

The Challenge:

Responding to shifting customer expectations, Reiss looked to begin a ‘digital transformation’ of their inventory to secure stock accuracy, efficiency and stock visibility for their growing omnichannel portfolio.

The Solution:

Reiss began RFID tagging individual products at source, giving every item a unique digital ID that is readable via radio waves from several feet away. They then implemented Detego’s cloud-hosted inventory management software across their store network to digitise store processes with fast and efficient RFID methods. This meant they could perform accurate, daily stocktakes of their stores, rather than doing a just a few each year.

The Result:

Reiss saw their stock accuracy increase to 99% in their stores with a 4% sales uplift as a direct result of this. Additionally, they now have a complete and accurate digital view of stock across their store network. Not only does this mean Reiss staff know exactly what is in their stores at all times, but it is a solid foundation for future expansion into the digital arena.

4% Increase in Sales

99% Stock accuracy

Reiss store

The Steps to RFID success

Best Practise Implementation

Detego worked alongside Reiss to understand their business goals and implement a phased approach to the use of RFID. An initial pilot project involving 5 stores allowed Reiss to understand the implications on process change whilst proving the business case to their stakeholders. Following that, an efficient rollout of the remaining UK stores was enabled by our professional services team and cloud-hosted solution. Reiss chose to focus on the fundamentals of stock accuracy and product availability for their customers first. This allows them to set the foundations for new services and feature additions following the success of this initial implementation.

Transforming stock takes

With the application live in stores, Reiss staff now perform stock takes daily, rather than a handful of times a year. This can be done due to the speed and ease of a Detego stocktake. Because RFID reads can be done without direct line of sight and at a distance of several feet, Reiss staff can do a cycle count of their entire stores in around 30 minutes. Naturally, daily stock takes will drive accuracy but the fact that the Detego stocktake removes human error and is displayed on a user-friendly mobile app means Reiss achieve near-perfect levels of inventory accuracy.

‘The use of the Detego app has really improved our daily processes. Having a stock take every day as opposed to only twice a year really streamlines the accuracy of our stock file and the replenishment process.’

Giorgio Leone-Mazza, Reiss Store Manager

Stock accuracy

As a result of implementing the Detego platform, Reiss now have on average 98% inventory accuracy in their stores. This has a huge impact on Reiss and their customers. Reiss stores’ backroom inventories are very lean and they replenish directly from their central DC. Having an accurate view of stock is crucial in such a system, as inaccuracies mean incorrect replenishment which in turn creates out-of-stocks and unsatisfied customers. With accuracy close to a 100%, Reiss can be confident that their merchandise is leveraged with total precision.

With very few inaccuracies, customers are rarely disappointed by items being unavailable and they can continue to serve their clientele with the same level of service that they’ve been renowned for almost 50 years.

Reiss’ merchandise itself is their second most valuable asset, behind only their customers, so it is important to leverage it as effectively as possible. Having an accurate view of stock is the only place to start this and ensures that they can prevent end-of-season markdowns as a result of ‘losing’ stock for a season due to inaccuracy.

‘We scan every day, giving us the accuracy of the exact stock we have in the store, in roughly 35 minutes’

Manisha Hassan, Reiss Store Manager

The road to Omnichannel

One of Reiss’ main long-term goals for their technology investments was to offer a top-class omnichannel experience, opening up more inventory for their customers to choose from and utilising their stores as miniature distribution centres. Having a highly accurate view of stock is a non-negotiable requirement to offering good omnichannel services, inaccurate stock means inaccurate omnichannel. With an accuracy of near 99%, Reiss will be able to deliver services like click and collect and ship-from-store with confidence.

Reiss’ merchandise itself is their second most valuable asset, behind only their customers, so it is important to leverage it as effectively as possible. Having an accurate view of stock is the only place to start this and ensures that they can prevent end-of-season markdowns as a result of ‘losing’ stock for a season due to inaccuracy.

‘The RFID project at Reiss has focussed on simplicity, driving accuracy very early in the cycle, using software as the base level.’

Martin Schofield, CEO of Retail 247

Reiss RFID with Detego

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