The retail environment has never been more demanding than it is today, thanks to fierce competition, the growth of e-commerce, and consumers’ high expectations for seamless shopping experiences. It’s a situation made even more difficult by a lack of inventory visibility, the complexity of supply chains and the sheer variety of products brands are faced with.

While retailers have access to a growing number of solutions to these issues, RFID (Radio Frequency Identification) is the only one that’s proven to consistently meet retailers’ needs for leaner processes, accurate inventory and real-time data analytics.

This webinar covers:

• The five most important needs identified by retailers and their effect on business
• How RFID-based systems and processes can be applied to solve each need
• What financial and operational benefits can be gained by doing so
• How retailers can further unlock the power of RFID to offer a truly seamless and connected shopping experience

In recent years the digital age has shaken up retail in unprecedented fashion, and this trend looks sure to continue. One of the main causes of this change is the internet, not only the increasing influence of e-commerce but also the changing standards consumers are used to thanks to their near-constant access to the web. The new status quo of the digital world is connection and convenience, as modern customers have easy access to information and services on demand.

But is retail keeping up with this change? And what does it take for brick-and-mortar stores to meet these modern demands? Thankfully, the growth of retail technology means stores have more tools than ever to do so. Retailers need to look towards digital investment to reduce friction points and offer a more streamlined and connected shopping experience.

In other words, brick-and-mortar stores aren’t going anywhere, but they will have to evolve.

Enter the digital store

 

With customers being more connected than ever and used to the experience they can have shopping online, it’s time for brick-and-mortar stores to take some lessons and adapt. This shift is well underway, and as more brands continue to adapt one thing is becoming clear, digital doesn’t just mean online anymore.

Thanks to the Internet of Things, it’s now possible to digitise every single item in a store, in conjunction with tracking technology such as RFID. This allows retailers to leverage their most important asset, their merchandise, with greater precision.

For example, let’s present an all-too-familiar scenario.

You are looking to buy a new pair of shoes. You’ve decided to purchase them in-store because you want them today and need to make sure the fit is right. Before going to the store, you checked on the store’s website to check if they had them in stock in your size, but it didn’t say. After failing to find them in the store, you ask a store associate who offers to look in the back. You then wait several minutes, for them to return empty-handed, and offer their apologies.

There are several stages where this scenario could have been avoided with the application of the IoT. If every item is digitised and traced effectively, not only can stores know exactly what’s in stock, but retailers can share this information with their customers, and offer them more options like click and reserve and more.

Stores as Digital hubs

 

With this baseline of technology providing a clear view of inventory across store networks, the natural next step is combining and unifying digital stores with the rest of the digital network, namely other stores and the e-commerce online store. After all, online is already digitised by nature, and having all stock across all networks digitised allows retailers to leverage their products far better to serve their customer’s needs.

Whilst omnichannel has become a bit of a buzzword, with the focus on connection and convenience for customers, features like click-and-collect and ship-from-store are essential for leveraging physical stores. When supported with appropriate technology like RFID, retailers can offer extensive omnichannel services thanks to a real-time view of stock and the ability to track and trace items across the supply chain.

Features like this go beyond levelling the playing field with e-commerce as they do something pure-play online retailers can’t, offering their customers more options and a flexible shopping experience.

 

If you are interesting in further exploring how digitisation improves the customer experience, download our free whitepaper on how fashion stores leverage The Internet of Things (IoT) technologies to put the customer in focus of all activities.

If you are interesting in further exploring how digitisation improves the customer experience, download our free whitepaper on how fashion stores leverage The Internet of Things (IoT) technologies to put the customer in focus of all activities.

Did we spark your interest?

This webinar covers the five most important needs identified by retailers, their effect on business and how RFID-based systems and processes can be applied to solve them.
A handy infographic explaining what makes RFID different, how it affects retail processes and the bottom line results it has on retail revenue
What is RFID, and what effect is it having on the retail landscape?

Why should fashion retailers deal with IoT? What problems could be solved in the stores? What results can be expected? As a retail decision maker you need to deal with IoT if increased article availability, exact inventories, interaction with customers and operational excellence in your stores are set as objectives. This practice-oriented guide sheds light on the triangle of “customer”, “processes in the store” and “deployment of new technologies” and shows how the use of IoT benefits retailers and ultimately the customer. The whitepaper reveals the formula for the perfect customer relationship, based on the right technologies and processes and shows how retailers can apply them to their business.

Detego, a market leader in real-time business intelligence for the fashion retail industry, is releasing its latest whitepaper, providing valuable information on the use of Internet of Things (IoT) in fashion stores. Titled as “The perfect customer relationship – How fashion stores leverage Internet of Things (IoT) technologies to put the customer in focus of all activities “, fashion retailers get a practice-oriented guide that highlights the most important aspects such as: Why should fashion retailers deal with IoT?, What problems could be solved in the stores?, What results can be expected? Retail decision makers need to deal with IoT if increased article availability, exact inventories, interaction with customers and operational excellence in the stores are set as objectives. The 35-page guide sheds light on the triangle of “customer”, “processes in the store” and “deployment of new technologies” and shows how the use of IoT benefits retailers and ultimately the customer. The whitepaper is available for download on the Detego website.

Detego discusses the various IoT technologies as a way for retailers to realize the perfect customer relationship. Based on customer’s needs, the practical tips are divided into 1. Self-service in the store: The customer as the main actor, 2. Brand Ambassador: The customer as influencer, 3. Co-Value Creation: The customer as partner and 4. Predictive Analytics: The Customer as creator of the future. All four subchapters describe what retailers can do to connect with the customer and enable an interaction in the store.

In addition, infrastructural prerequisites such as the optimal process support through IoT technology and in particular support for the sales personnel are discussed. With the help of IoT, retailers and their store personnel gain valuable data that is translated into recommendations for concrete action to take. In addition to the operational excellence in the store, it is primarily about the new shopping experience for the customer. The whitepaper reveals the formula for the perfect customer relationship, based on the right technologies and processes and shows how retailers can apply them to their business.

 

Download Whitepaper

All store assistants are busy at the moment and another customer enters the store. She has only one question: “Is the skirt in the shop window also available in XS?”– It’s not going to take long, however, nobody is available to assist. She briefly looks around on the sales floor…finds nothing and therefore leaves the store.

Increase service quality in the store with Artificial Intelligence

With digital sales assistants, fashion retailers no longer have to keep consumers waiting but offer them a convenient service. The chatbot serves consumers via smartphone by answering initial questions such as: Is the article still available in my size? Where can I find it? How expensive is it? What accessories go with it? If an article is out of stock, Detega makes suggestions, e.g. to have the desired article shipped from another store to the customer´s preferred store or even directly to her home.

Recommendations for more consumer engagement

If a store assistant recommends additional articles to a customer, it could easily backfire as unwanted assistance can be considered intrusive and the customer might avoid visiting the store in future. However, if a chatbot recommends an article that the customer clearly perceives as a possible additional purchase, he/she will have no problem considering the recommendation or rejecting it by simply swiping it away and look at other articles that he/she likes better. Chatbots enable a non-binding yet personalised dialogue – just as customers are familiar with online shopping.

Detega Video – Initial dialouge before sales personnel takes over

The use of digital store assistants. Benefits for retailers.

Detega…

  • starts a dialogue with the consumer via smartphone as desired
  • notifies store personnel to bring certain articles to consumers
  • pushes purchases through „live“  discounts
  • brings online shopping experience into the store
  • activates cross-selling potential by letting customers browse through the entire product range
  • recommends articles that are actually available in the store
  • supports as well as unburdens store personnel
  • deepens the brand experience
  • compiles data on customer clusters and their preferred article combinations
  • continues to interact with customers after they leave the store to inform them about special offers, etc.
  • offers after-sales services to customers such as reservations in the store

The use of digital store assistants. Benefits for customers.

Detega…

  • helps with the decision-making process using information
  • provides useful product recommendations such as: popular items, bestsellers, reduced articles and product variants
  • accurate product recommendations due to Artificial Intelligence
  • offers self-service via customers‘ smartphone
  • offers online shopping experience in-store
  • answers immediately – customers are not kept waiting
  • gives information in real-time
  • notifies the store personnel to bring desired articles directly to the customer
  • allows customers to browse through the full product range
  • guarantees an unforgettable shopping experience
  • passes on customers to sales personnel when required

„At the Point-of-Sale, the chatbot serves digitally-oriented target groups via their smartphones and passes them on to the sales personnel for individual service whenever the sales process requires it.“

Dr. Michael Goller – CTO Detego

Did we spark your interest?

Detego, a market leader in real-time business intelligence for the fashion industry, is launching a new mobile solution for retailers which will give faster and cheaper access to the benefits of digital connectivity. Thanks to imbedded radio-frequency identity (RFID) tags on every product, benefits include being able to painlessly carry out stock-takes on smartphones and near hundred percent inventory accuracy, so fewer gaps on the shelves and no lost sales from missing sizes.

“Most retailers are aware of the advantages of RFID and want to constantly monitor the movement of goods, but many are put off by the perceived high costs of system integration,” says Detego’s chief executive, Uwe Hennig. “With the cost of tags having fallen dramatically over the last few years, the time is right to launch a new, leaner version of our software so that retailers can quickly see for themselves the gains being made in smart tracking devices and the endless opportunities of joining the Internet of Things.”

Detego’s InStore Lean Edition provides a “quick-start” solution for retailers that want to start small and possibly scale over the entire store network later on. Available via the cloud, it is being targeted at retail chains, pop-ups, franchisees and brand store owners that don’t necessarily want to invest in large-scale IT projects, he says.

The new software allows retailers to constantly monitor inventory in real-time and automate the replenishment process, not to mention improve both the availability of products and customer service. A clear path of scaling makes it possible to roll-out the software and later add other Detego products or functions at any time, including additional applications for all in-store processes and omni-channel services such as “click&collect”, as well as managing inventory throughout the supply chain, and comprehensive analytical features.

“The fashion retail industry in particular requires a fast introduction to the digital age, but at the same time a future-proof solution that is scalable,” adds Hennig.