Promising start-up with high innovative strength and growth potential in the fashion retail industry

Detego awarded as Red Herring Top 100 Europe company

Detego, the leader in business intelligence for fashion retailers, was selected for the prestigious “Red Herring Top 100 Europe” Award. The international Red Herring Business Magazine assigns its award since 1996 and thereby rewards the most promising high-tech start-ups in Europe, Asia and the USA. More than 20 quantitative and qualitative criteria are incorporated into the analysis and assessment by the jury. Detego was selected and added to the “Red Herring Top 100” list due to its high innovative capacity, its groundbreaking innovations for the fashion retail sector and its enormous growth potential. The award ceremony will take place in Amsterdam on April 12th.

Detego was chosen for the category “Retail Technology” and is being seen as one of the most innovative and promising high-tech businesses in Europe. The company develops and distributes a suite of software products for real-time analysis and article transparency and allows fashion retailers to meet the challenges of digitalisation and ever-changing customer requirements.

In a multi-stage selection process, the companies were rated on criteria such as the financial result, technology & innovation, management, business strategy as well as the market potential. Red Herring’s list has become a mark of distinction for start-up companies and Detego joins prominent previous Top 100 Global alumni including Facebook, Twitter, Google, Yahoo, Skype, Spotify, Tesla and As a consequence, the Red Herring Award is also an important indicator of the potential of start-ups for investors.

Uwe Hennig, CEO at Detego: “We are pleased to receive this award, especially as it confirms our position as an innovative leader in fashion retail technology. This benefits our customers; with our products and innovative strength, we ensure that international fashion retailers are prepared for current as well as future challenges.”