On May 18th, 2017 Detego hosted the event “The store has to change! The customer has it already” which took place in the premises of the EXTRAORDINARII // The Concept Store in Düsseldorf, Germany. In cooperation with SAP and EHI Retail Institute, participants were shown in-store technologies that are required in order to deal with the new digital customers and to meet their ever-changing customer expectations.
Frank Rehme, Zukunft des Einkaufens, and Uwe Hennig, CEO at Detego, jointly moderated the event. The definite highlight of the event was the live demonstration of the Detego Smart Fitting Room. Participants had the opportunity to gain a first-hand impression of the great potential of the digital fitting room and its benefits for both – retailers and customers.
The event provided the perfect setting for networking and for sharing experiences with participants from fashion retail as well as with industry experts.
For more information, please contact us at: events@detego.com
Detego, the UK retail software company behind SaaS based real-time inventory intelligence and in-store analytics as well as several pioneering IoT and artificial intelligence (AI) projects in fashion retail, has appointed three new advisory board members to provide senior counsel to the company´s leadership team and encourage thought leadership and growth through technology innovation.
Daniel Bobroff provides a unique insight into the tech driven future for retail and fashion that includes everything from wearable technology to the changing nature of consumers purchasing behaviour. He is an advisor and a frequent speaker on trends in Fashion Tech. He previously established ASOS Ventures, the venture capital division of the online fashion retailer ASOS. Daniel is also an independent advisor to major fashion retailers across Europe.
Steve Gray brings a wealth of knowledge on retail analytics with a prime focus on consumer loyalty and reward based on his previous positions as Managing Director and Chief Executive roles at Dunnhumby, Payback and at Emnos and Mobilize. Steve runs SG-retail and is also an advisor to BCG in UK.
Rene Homeyer is a pioneer and specialist in retail supply chain software where he was the CEO and Founder of Aldata Solution that he successfully grew to become a leading €100m retail ERP software company. Rene is also an independent advisor to major retailers across Europe.
“As a fast-growing retail software company that prides itself on its technological prowess, the advisors of Detego are a key element in our strategic planning and development,” says Uwe Hennig, CEO at Detego. “They have all been leaders and experts in their respective fields and will bring additional thoughts and insights to stimulate Detego’s current market positioning as an innovative leader in Fashion Tech. We’re sure to benefit from a better understanding of upcoming market and IT trends which will ensure we stay at the forefront of innovation enabling us to serve the fashion industry with products that offer a competitive advantage to our customers.
The EuroShop took place from 5th to 9th March, 2017 at the exhibition grounds in Düsseldorf, Germany.
Detego was a co-exhibitor at the booth of its technology partner Zebra and provided visitors with information on how to gain analytical insights into store businesses, optimise inventory visibility across all channels in real-time and put omni-channel services on a solid foundation.
In cooperation with Zebra, Detego demonstrated how to optimise inventory accuracy using automatic, RFID-based merchandise management, to increase revenues through real-time analysis while offering omni-channel services efficiently to the fullest satisfaction of customers.
We´d like to thank all visitors for inspiring discussions and the exchange of experiences.
The Omni-Channel Summit 2017 took place on February 8th in the premises of the Cavendish Conference Centre in London.
This interactive and retailer-led conference is designed for both, those brands that aim to become omni-channel retailers as well as established omni-channel retailers who want to become more profitable and increase revenues.
Uwe Hennig, CEO at Detego, joined the Omni-Channel Summit with his presentation “How IoT and in-store analytics are paving the way for efficient omni-channel retailing”, giving retailers the opportunity to gain new insights on how an effective and integrated omni-channel strategy might be implemented using IoT-technologies for improved store processes and better consumer engagement. He also demonstrated how successful retailers are using in-store analytics and KPIs to bridge the gap between online & offline and will share how self-learning systems and predictive analytics represent the future of fashion retail.
The event provided excellent networking opportunities and the chance to actively ask present omni-channel experts questions on the topic of omni-channel and how to overcome the imbalance of online and offline retailing.
A short video can be found here.
For more information, please contact us: events@detego.com
Detego, a market leader in real-time business intelligence for the fashion retail industry, is releasing its latest whitepaper, “Omni-Channel Fashion Retail”, providing a checklist for the fundamentals of efficient omni-channel retailing. It is focused on how retailers can meet customers’ expectations regarding omni-channel services such as “Availability Check” in stores, “Click & Collect”, “Ship-from-Store”, “Return-to-Store” and “Instore Ordering” in an efficient way in order to provide an optimum shopping experience across all channels.
With this practice-oriented guide, Detego responds to the request of many fashion retailers for specific recommendations and actions to take according to the different stages of omni-channel development the companies are currently operating on. In the implementation of omni-channel services, Detego distinguishes between four development stages: the orientation-, the start-, the expansion- and the stability-stage. At each stage, processes, systems and data accuracy are at different levels, which makes the realisation of omni-channel services in lower development stages more difficult.
“In practice, we constantly see that the right basis for omni-channel services is still missing. Therefore, it is not surprising that expectations of a consistent positive customer experience are simply not met. In order to reliably offer services like Click & Collect or Return-to-Store, complete article transparency in real-time across all channels is crucial, not to mention needing the appropriate processes, in-store technologies and involvement of the sales personnel as well,” says Uwe Hennig, CEO at Detego. “We offer fashion retailers a free maturity check which helps identify the current stage of omni-channel development and provides recommendations for the next steps to take.”
The publication is available in English and German language and can be downloaded for free on the Detego website https://www.detego.com/en/insights/download-center.html
The annual convention and expo “Retail’s BIG Show” is the NRF’s flagship event and was held in New York City on January 15th – 17 th, 2017. Every year more than 40.000 attendees gather to get insights into new technologies and solutions to support retailers to gain greater customer understanding and future-proof their business.
In cooperation with Intel, Detego introduced attendees to some of the newest and most advanced retail experiences out there. Visitors gained insights on how Detego’s software, part of the Intel® Responsive Retail Sensor Ecosystem, powers intelligent article management and unified commerce.
Brian Krzanich, CEO at Intel, presented the joint Intel-Detego Smart Fitting Room Showcase in his keynote speech at the second day of the conference. Attendees were also able to explore this showcase at the Intel booth #3125 and see how embedded sensors and real-time analytics are changing the way retailers manage merchandise and learn about their customers.
Read more: LIVE on Stage – Smart Fitting Room to improve the digital shopping experience
Retail software vendor, Detego, will be showcasing a range of IoT and Artificial Intelligence solutions for retailers at NRF, the world’s largest retail industry show, taking place from January 15th to 17th in New York. Detego has been helping a number of global fashion and sportswear brands to get the most out of using RFID and smart devices for achieving near 100 percent inventory accuracy. This has included some pioneering projects involving digital fitting rooms and interactive screens where customers can simply click on a button to automatically request staff bring different sizes or styles without having to return to the shopfloor.
Detego’s predictive, real-time analytics software into merchandise flow and consumer shopping behavior is part of the Intel® Retail Sensor Platform ecosystem, a fixed-reader system that continually tracks and monitors the movement of goods around a store.
Detego will be a co-exhibitor on Intel’s booth (number 3125). Intel’s CEO Brian Krzanich is a keynote speaker at the NRF conference, being joined by Levis Strauss to talk about how data and smart connected technologies deliver a more personalized shopping experience for customers.
Underpinning many retail industry advances, data increasingly pushes the customer experience to new levels and helps deliver brand loyalty. IoT solutions, like the Detego Suite for real-time analytics in combination with Intel´s Retail Sensor platform, help deliver omni-channel services at any time using the fewest resources possible. This brings consumer demand to the forefront and ensures retailers have the right articles available at the right place and the right time.
The joint Intel-Detego Smart Fitting Room showcase will demonstrate some of the latest retail IoT technologies and show how embedded sensors and real-time analytics are changing the way retailers manage merchandise and learn more about their customers. For instance, Detego is the first company to offer retailers detailed information on fitting room sales-conversation rates by tracking which articles get tried on a lot, but often don’t get bought (possibly because of a poor fit).
“Digitalization and customer-centricity remain at the heart of what most retailers are looking for today, technology wise, with the always-on consumer still very much in the driving seat,” says Uwe Hennig, CEO of Detego. “Shoppers decide when, where and how they’d most like to shop, but many retailers have been slow to adapt to a digitally connected age.”
Hennig says that retailers over the next few years are likely to opt for software applications that deliver real added-value with regards to analysis, efficiency and customer centricity, including actionable insights that put the consumer in focus, such as how to reduce out-of-stocks or guarantee faster deliveries.
“These days, retailers prefer to pay for software as and when required, on a rapid deployment, cost per usage basis,” concludes Hennig. “With the Detego Suite, fashion retailers can transform the in-store shopping experience and use data-driven recommendations to optimize the entire customer journey from online to store.”
UK retail software vendor, Detego, is partnering with French RFID systems integrator IER to help fashion retailers improve inventory accuracy for more effective omni channel strategies. According to the two companies, the combination of Detego’s in-store analytics and merchandising software and IER’s IOT tracking solutions will offer the best of both worlds: item-level stock management and visibility which means knowing exactly where an article is in real-time.
“Knowing whether a particular t-shirt is hidden on a shelf, in a store, in transit, or in the warehouse, is something that’s crucial to effective customer service and can make the difference between making a sale or not,” says Uwe Hennig, CEO at Detego. “So without reliable information on stocks and sales, retailers can’t possibly expect to deliver on their omni-channel promises for ‘click and collect’ or same-day deliveries.”
Detego has already helped a number of retailers – including the UK’s largest clothing retailer – make the most out of digitally connecting every item of clothing and using its software to analyse stock movements thanks to tiny, imbedded radio-frequency identity (RFID) tags. This has typically led to near 100% stock accuracy and a considerable reduction in out-of-stocks and lost sales.
IER provides RFID-enabled self-service checkout machines and handheld scanners for automatically counting and processing bulked goods and 24/7 services and support.
“By partnering with IER, we look forward to bringing our software and improved visibility to French retailers across Europe,” says Hennig. “It will bring fashion retailers a step closer towards more connectivity and ensure a digital transformation that’s essential in today’s connected world.”
The Detego solution can be viewed in IER’s Lab in Paris, showing a mock ‘store of the future’.
“In combination with Detego´s real-time in-store analytical software and merchandising applications, IER can assure the integration of end-to-end solutions for omni-channel retailing, from warehouse to store,” says Christophe Agaësse, Director of Business Unit Track & Trace at IER. “Our shared resources and know-how will multiply the opportunities and benefits they bring to our joint customers. Retailers expect the best overall offer and the best services and, through our partnership, we expect to become a key player in a very competitive market.”
Retail software specialist, Detego, announces today that it has reached the milestone of having now digitally connected over a billion items of clothing, in a bid to help several European retailers gain actionable insights into product ranges and customer behaviour. Both the UK and Germany are leading the field in adopting RFID (radio-frequency identity) technology, accounting for around seventy percent of the European fashion business. However, only a small percentage of the total fashion retail market has yet to fully embrace RFID and connected smart devices, say experts.
According to research by IDTechEx, RFID in retail is seeing rapid growth. IDTechEx estimates the total value of the RFID market to be worth over $10 billion and expects it to rise to $18.6 billion over the next decade. This is largely attributed to the falling cost of tags – today just a few pence each, depending on volumes – not to mention the advantages offered by automated tracking and real-time visibility of every article in stock.
“The cost of RFID tags has fallen so much over the last decade that most fashion retailers are now seeing the sense of item-level visibility and the more detailed analytics it supports,” says Uwe Hennig, chief executive at Detego. “Connected technologies enable fashion retailers to automate processes and reduce administrative duties, freeing up staff to focus on customer service. Combined with near 100% inventory accuracy, this leads to an enhanced shopping experience and higher sales conversion rates.”
Hennig says that with so many consumers now expecting higher levels of service, such as ‘click and collect’, retailers are coping by sending more inventory to stores and over-compensating: “This is a bad idea. Too much stock always leads to excessive discounting and lower margins.”
Detego is currently rolling out its software across 900 stores for a global sports brand, at a rate of about twenty stores a week, to improve the in-store experience for consumers and to support the brand´s omni-channel strategies. The retailer is gradually adding RFID tags to every article of clothing and footwear so that it can manage all 80 million items in real time. Using Detego’s software, it will even be able to measure the time it takes to replenish shelves. This will mean that if, for example, it takes longer than ten minutes for a pair of running shoes to be replaced on a shelf, an alert can automatically be sent to prompt sales staff to do so.
Other Detego customers are using fixed ceiling reader systems and RFID to track the movement of goods; while people counting systems can recommend the ideal number of staff needed at different times of the day. Using Detego’s software also helps redistribute merchandise after seeing that some products appear to be more popular when sold online, whereas others never make it beyond the fitting room. Customers can even look forward to being able to try on a different size or colour of garment, simply by clicking on an interactive mirror to alert sales staff to bring another directly from the back-room, or shop floor.
The technology company itself is enjoying significant growth of around fifty percent a year, as more and more retailers are turning to analytics, RFID and other in-store technologies. It puts its success down to retailers increasingly wanting cloud-based retail solutions with the promise of faster, pay-as-you-go software implementations, Hennig says.
On November 8th – 9th the annual EHI Technologietage took place in the World Conference Center in Bonn, Germany.
On their joint booth, Intel and Detego demonstrated how the Internet of Things (IoT) transforms fashion retail. Visitors of the Intel-Detego booth at the EHI Technologietage saw how retailers gain data-led real-time insights into merchandise assortment as well as customer behaviour in bricks-and-mortar stores, are able to manage processes efficiently, deliver a service-oriented shopping experience to consumers as well as manage their business across all channels in order to increase sales.
If you would like to receive more information, please get in touch: events@detego.com