Future Stores is a leading Retail conference in the UK, focusing on innovations that improve in-store experience and drive sales.
The event takes place on the 22nd and 23rd of May at Twickenham stadium. As proud sponsors of the event, Detego will be alongside other leading technology and solution providers as we welcome hundreds of progressive retailers and experience-innovators.
Detego will be exhibiting between conferences, showcasing our end-to-end software solutions and the ways they can improve customer experience in stores.
We will also be taking part in the conferences themselves, specifically on day 1 which focuses on thriving in the Era of connected Retail.
Detego will begin the afternoon session, which is split into 4 simultaneous conferences. We will be opening the talks focused on enhancing the In-store experience with digital with our case study:
Presentation: Customers meet the digital store – are there going to be more sales?
What can online stores do that Brick and Mortar stores can’t?
Maybe it’s time to re-evaluate. Through intelligent use of technology, physical stores can finally utilise some of the most powerful tools of e-commerce such as endless aisle and cross-selling through product recommendations. Using innovative features like smart fitting-rooms and chatbots, retailers can not only improve the customer experience but can cross-sell and recommend similar products that are available in the store.
To be able to deliver this however, retailers require certain fundamentals to be in place, namely a high level of stock accuracy, efficient store processes and real-time article availability. We explore all of this and the journey to achieve these fundamentals using RFID.
The RetailEXPO 2019 is a wrap and we were thoroughly impressed with the event’s brand-new format this year. Combining the Retail Business Technology Expo (RBTE), Retail Design Expo (RDE) and Retail Digital Signage Expo (RDSE), made it an enormous event and a one-stop hub of Retail Technology and innovation. Not only were there hundreds of innovators and disruptors showcasing at the event, but several big retail brands also made appearances, Vodaphone, Moonpig, NatWest and Lego to name a few.
The diversity of solutions on display and topics being discussed in conferences was exciting, but we did notice some more common themes and technologies that were well represented. As you’d expect with a Retail Technology show, innovation was often a focus of presentations but more specifically consumer engagement, Omnichannel and, encouragingly, RFID seemed to be particularly hot topics.
The RetailEXPO featured over a hundred talks and presentations held across 6 stages. There was a huge selection of topics and categories but one thing they all seemed concerned with in one way or another was the ‘future of retail’. The conferences broadly all targeted innovating in order to thrive in the digital age. There was a focus on the potential that technology offers for retailers who are willing to embrace change and capitalise on new, often-disruptive, technologies.
Detego’s presentation: ‘Unlocking the potential of RFID’
Our Senior Marketing Executive, Luke Sinclair, led the presentation which, due to unforeseen circumstances, was altered from what was originally scheduled. The presentation broadly explored the previous limitations of RFID, and how the technology and price points have now reached a point of potential for retailers. It covered the multiple retail industries that can now look to utilise the tags as well as the different benefits that can be unlocked. The presentation also covered our ‘RFID in a box’ approach and how it is the most frictionless and efficient way of implementing the technology, using a three-phased approach that establishes key use cases first before scaling up and adding more advanced functionalities.
New technology trends in a changing retail landscape
A common theme in talks over the two days was new technological advancements, the speed that they are arriving, and the changing retail landscape as a direct result of this. In a presentation on ‘The new retail landscape’ and the ‘hyper-connected consumer’ Craig Crawford presented the multitude of technological innovations that are altering both the retail market and the typical retail customer. Some of the key insights were:
- Stores becoming digital & distribution hubs
- Digital innovation being a journey, not a project.
- The lack of, and therefore importance, of Instore data to the beauty industry, Crawford described it as ‘Gold dust’.
Similarly, Alex Sbardella discussed Technology Trends and what drives long term innovation. He set out an interesting best practice for modern retail: To be fun when you (the customer) want it to be, and fast when you don’t. Our key impressions were:
- The 3 steps to success utilising new technology being: Fragmentation, Innovation and Experience
- The conclusion that experiences move the needle, in other words, technology only becomes ingrained if it changes the experience for the retailer or, more importantly, the customer.
Disruption and innovation: Is it a choice anymore?
Innovation is obviously a common theme of the show (and perhaps of the industry in general). Several presentations at the event framed the concept in a fairly severe fashion. None more so than Martin Wild, whose conference on embracing digital transformation was titled ‘Innovate or Die’. Thankfully however, the tone was more of excitement and opportunity than impending doom, the key focuses being:
- Customer experience driving innovation
- Improving business operations using technology
- Creating an ‘innovation culture’
This idea of an innovation culture was one shared with Moonpig’s CPO, Ronan Tighe who presented a retailer’s perspective of the issue with his talk, ‘Disrupt or be disrupted’. He explained Moonpig’s company culture of attempting to disrupt their own business model before a competitor can do it for them.
If there was a single thing to take from the RetailEXPO 2019 it was that the future of Retail technology, and therefore of Retail in general, is exciting. We look forward to being a part of it, and we look forward to being a part of the RetailEXPO 2020, we hope to see you there.
Every year industry experts, innovative trends and insights from leading vendors descend on the Javits Centre in New York City to create the world’s greatest retail trade fair. While innovative concepts were discussed during previous years, 2019 is the time for real solutions to be implemented.
Detego was positioned front and centre as part of the SAP partner village in booth #3426. For Detego, it was all about communicating our expertise and best practice when it comes to the implementation of RFID-based inventory management and consumer engagement solutions. Detego’s software is customer driven and has been developed through collaboration and understanding of how fashion retailers’ operations work. This approach was critical in advising retailers on their inventory management needs.
Tangible customer experience improvements
If the customer is to come back to the store, the store must change fundamentally. A store needs to inspire: in the design and presentation of the product assortment, with digitally supported store personnel empowered to provide knowledgeable sales advice and service, as well as delivering on the brand promise. With the help of Artificial Intelligence (AI), consumers are able to really experience the entire assortment. Cameras can capture the gender of the customer in order to display specific articles on large screens – digital signage becomes a central element of the staging of a brand. The multi-sensory approach to address consumers using sound elements or visualised fittings on e.g. eyewear or garments, offers a quick product comparison but also supports the purchasing decision. Pictures taken directly in the store can be shared with friends via social media, thereby making it a memorable shopping experience.
Operational Excellence in the store: Single-Stock View
Operational Excellence refers to stores with high levels of article availability – comparable to mini-distribution centres. In the omni-channel business, retailers need a Single view of Stock across all of their stores, franchises as well as concession partners as consumers are not interested in channels, they await a frictionless shopping experience.
It is clear that exact inventories are a necessary basis for efficient omni-channel retailing and therefore, satisfied customers; the same applies to RFID technology for accurate stock takes and article management. Retailers demand solutions that can be implemented quickly for a reasonable budget. Ideally with the option to test it in a pilot store and the possibility to easily roll out over the entire store network and to expand across the entire supply chain.
The Detego booth had retailers getting a hands-on demonstration of the Detego InStore Lean Edition, a mobile app-based solution which provides a quick start into RFID-based inventory management of the store. The mantra of ‘keep it simple’ was often being communicated by vendors and retailers alike.
Artificial Intelligence comes in many forms
“Retail will adopt AI technology the fastest in the next three years,” Deborah Weinswig, CEO and founder of U.S. retail and tech consultancy Coresight Research. With numerous AI solutions on display, retailers will have to think long and hard about how they want to utilise AI for their business.
Some of the use cases we could see was in data-driven AI solutions to make accurate demand prediction, new product development, optimized inventory placement and transportation as well as more advanced technology being used in offline shopping. Detego, a leader in AI for fashion retailers was one of the vendors showcasing the use of AI in our Smart Fitting Room and Chatbot, to bridge the gap between online and offline shopping as well as providing retailers with new data such as ‘fitting room conversion rates’.
Beyond the horizon – New market development for RFID
NRF also previewed a look of what is to come, more specifically in RFID inventory management for retailers. Intelligent label provider, Avery Dennison, provided a first peek into sustainable use of RFID and fresh food management to reduce food wastage across the world’s food retailers. With continued developments in labelling technology and a strong business case, the opportunities within RFID and retail continue to make an impact on the industry.
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Image source: NRF
The EuroCIS took place from February 27th to March 1st, 2018 at the exhibition grounds in Düsseldorf, Germany.
With more than 400 exhibitors and 12.000 visitors coming from all around the world, the EuroCIS is an ideal information as well as communication platform for all retail decision-makers. In addition, the latest trends and innovations in the retail sector were presented and could be experienced first-hand.
Detego was exhibiting in hall 9, booth #C03 and provided visitors with information on how to gain analytical insights into store businesses, optimise inventory visibility across all channels in real-time and put omni-channel services on a solid foundation.
Visitors to the Detego booth could interact with the Detego Smart Fitting Room as well as the Chatbot Detega and check out the Detego InStore Lean Edition as live-demos. It was showed how fashion retailers can leverage cross-selling potential as well as how several global fashion brands have successfully adopted the Detego InStore Lean Edition, a quick start solution into the digital store, that is productive within hours and not weeks or months.
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The annual NRF convention and expo “Retail’s BIG Show” was held at the Jacob K. Javits Convention Center in New York City from January 14th – 16 th, 2018. Visitors of the show were treated to innovative insights at the world’s leading trade fair for the retail industry. While concepts were discussed during previous years, specific solutions and their implementation were in focus this year. The overall credo of the event: “reinvent retail”.
Detego presented the latest digital in-store solutions for fashion retailers at booth #2733. This included the Detego InStore Lean Edition, a new mobile solution for retailers, offering fastaccess to the benefits of digital connectivity at low costs, as well as Detega, a chatbot that supports customers throughout their entire shopping journey.
Visitors gained insights into how Detego´s software, which also runs on the SAP Cloud platform, provides intelligent article management and powers a positive in-store consumer experience.
We’ve captured some highlights for you: NRF “Retail’s BIG Show” 2018 Review
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The annual convention and expo “Retail’s BIG Show” is the NRF’s flagship event and was held in New York City on January 15th – 17 th, 2017. Every year more than 40.000 attendees gather to get insights into new technologies and solutions to support retailers to gain greater customer understanding and future-proof their business.
In cooperation with Intel, Detego introduced attendees to some of the newest and most advanced retail experiences out there. Visitors gained insights on how Detego’s software, part of the Intel® Responsive Retail Sensor Ecosystem, powers intelligent article management and unified commerce.
Brian Krzanich, CEO at Intel, presented the joint Intel-Detego Smart Fitting Room Showcase in his keynote speech at the second day of the conference. Attendees were also able to explore this showcase at the Intel booth #3125 and see how embedded sensors and real-time analytics are changing the way retailers manage merchandise and learn about their customers.
From February 23rd–25th, 2016 Detego was attending this year’s EuroCIS – Europe’s leading Trade Fair for Retail Technology. 400 exhibitors from 29 countries were demonstrating their retail solutions and let visitors benefit from a professional exchange on top-level.
Detego addressed the future of fashion retail and revealed how the right basis for the successful implementation of digital strategies using real-time analysis and article transparency helps to overcome competition in the long run. Innovative fashion retailers already use the potential of real-time article transparency and thus lay the foundation for their strategic challenges especially regarding digitalisation and omni-channel.
Further practical implementation ideas for the digital future in fashion retail were provided by Uwe Hennig, CEO at Detego with his presentation „Everyone claims Omni-channel but no one is really doing it – How marketing budgets ruin the supply chain“ at the Omni-channel Forum.